Sun Life Direct have been in operation for over two hundred years, beginning in 1810 when their first office was opened in London. By 1900, they were the first firm to offer Life assurance without the need for a medical, which they still do to this day. As the leading provider of Life cover for the over 50s, Sun Life Direct have been supporting people for the past thirty years, and their Guaranteed Over 50 Plan is the most popular choice for consumers in the UK.

In recent customer surveys, 94% of Sun Life Direct customers said they were either satisfied or totally satisfied with the service they’ve received, and 90% said that they would recommend them to a friend or relative.

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