US gives Life Insurance a celebrity twist

Tuesday, July 20, 2010

Life Insurance Awareness Month is not something which most UK residents will have in their diary as an event to look forward to, but the initiative is attracting a great deal of attention within the US. The past few years have seen the event go from strength to strength as the campaign highlight the importance of having good life insurance cover in place to protect family finances, for the future.

The event is organised by the Life and Health Insurance Foundation for Education, and has been designed to draw attention to the fact that many people within the US do not have any life insurance in place. The campaign uses high-profile celebrities to front the annual campaigns, and past faces of the scheme have included Molly Shannon, Donnie Whalberg and Kwame Jackson.

44 percent of Americans do not have life insurance, and the campaign has been developed to remedy this situation. This year’s spokesperson for the campaign will be Leslie Bibb, who starred in hits such as Iron Man 2 and Confessions of a Shopaholic. As the national spokesman for the upcoming campaign, Leslie will be aired on both radio and television sharing her own story about how life insurance helped her and her family when her father died at aged just 39.

The campaign commences in September 2010 in the US. A spokesperson for LIFE, the organisation behind the project, commented on the rationale behind Leslie Bibb’s involvement in the campaign: “Her mother continued to work, but her financial situation was eased by the proceeds from her husband’s life insurance. The proceeds from his insurance helped Bibb’s family during that difficult time had enabled her single, working mother to focus on keeping the family together and meeting the needs for her four daughters.”