Telephone marketing now available for Canada Life customers

Tuesday, September 7, 2010

A new service by Canada Life look set to enhance the way in which they provide communication for their Life Insurance customers. The company have announced that they have introduced telephone interviewing for all their group insurance products, making the underwriting process both more efficient and more convenient, while at the same time reducing non-disclosure issues which can occurs after a customer has taken out a policy and makes a claim.

The new initiative was piloted with success, and the company decided to roll it out to all customers. According to the firm, all existing members on schemes will continue to be administered through a health declaration form. New customers will be referred on to the new tele-underwriting service, which is provided by MorganAsh. MorganAsh are said to be delighted that their new system will be used to enhance the customer service offered to Canada Life customers.

According to Canada Life, the new tele-interview process will speed up the administrative process for dealing with new applications by up to twenty percent. This figure compares favourably with Canada Life’s old approach of processing customer queries through the acquisition of a GP report to substantiate and verify claims and applications. Canada Life also anticipate that they will enhance the rapport which they have with scheme members, by talking to them directly through the telephone interviewing process.

A spokesperson from Canada Life commented: “Improving the underwriting process is a key element of our plans. We have already redesigned the health declaration form this year and now we are extremely pleased to introduce telephone interviewing to all of our products. Telephone interviewing ensures we have all of the relevant information from the end user at the earliest possible instance - making the process more accurate and time efficient for all involved."