Monday, February 6, 2012
Axa have launched their first integrated marketing campaign. The £20 million campaign entitled ‘why not?’ has highlighted what exactly makes the insurer different with the central message being: ‘ Where others ask why? AXA asks ‘why not?’. The campaign reflects what AXA customers can expect when they buy insurance.
The health insurer’s cancer and heart commitment provides dedicated nurses who can offer extra support to their customers at a time of need.
The campaign is led wi ...
Category: Life Insurance
Friday, February 3, 2012
Life insurance sales at the largest insurer in Britain, Aviva, were up by 6% from £7.6 billion in the first nine months of last year to £8.06 billion in the first nine months of 2011.
Aviva have said that sales of life and other protection policies went up by 2% from £737 million last year to £749 million this year. Much of the increase was largely down to Aviva’s bank assurance partnerships with Santander and Barclays, as well as the continuing deals with Royal Bank of Scotland and th ...
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Category: Life Insurance
Thursday, February 2, 2012
Axa have launched their first integrated marketing campaign. The £20 million campaign entitled ‘why not?’ has highlighted what exactly makes the insurer different with the central message being: ‘ Where others ask why? AXA asks ‘why not?’. The campaign reflects what AXA customers can expect when they buy insurance.
The health insurer’s cancer and heart commitment provides dedicated nurses who can offer extra support to their customers at a time of need.
The campaign is led wi ...
READ MORE
Category: Life Insurance